Marketing and Promotion Seminar
Call for Papers
Training and Research Center of Bogor Hotel Institute (TRC-BHI) has
highlighted the successes and challenges of marketing in Indonesia since
last year in 2009, with national-level seminar with the theme "Beyond
Marketing Seminar in 2010 ', an important forum to facilitate exchange
of knowledge and ideas through the interaction between scientists,
experts in the field of marketing, government officials, academics,
authors of books on marketing and other professionals. Contributions
from service companies, hotels, universities and research institutes
have achieved good results in the broad field of marketing.
CALL FOR PAPERS
Annual seminar on marketing will be held at Hotel Salak The Heritage
Bogor on October 28, 2010. The Technical Program Committee is issuing
this formal Call for Papers for a potential poster paper and suitable
for the technical program seminar
Technical Program Committee is committed to providing a strong program
of papers and posters to help ensure that the seminar on marketing
remains an on going event, and will be attended by a prestigious
circles. We seek your assistance and commitment to encourage your staff
to contribute to this program by preparing papers, and posters.The
deadline for submission of abstracts is June 30, 2010. Although a short
time, we remind prospective authors that the committee evaluates the
abstract to determine whether the topic would be informative and
interesting to our audience. Refinement and approval of the company can
be completed during the preparation of the full manuscript as well as
during the editing process that occurred after the paper received.
Abstracts will be judged on technical services, originality and interest
to the audience. We are targeting approximately 90 papers (65 oral
presentations, 25 posters) of all the aspects related to marketing.
Papers to be presented orally will be expected to provide a full written
paper for publication in the proceedings volume. Authors of posters can
choose to provide either a full paper or extended abstract for
publication in the Proceedings volume.
Your support is very important to the success of the seminar field of
marketing. Please take an active role by ensuring the widest possible
exposure of this Call for Papers within your company and also
encourage and support people in your organization to participate in this
event.
The Technical Sessions include:
Concept, strategy and marketing development
- The basic concept of marketing.
- Marketing strategies towards sustainable competitive advantage.
- Marketing strategies with product quality control.
- Factors affecting the marketing strategy.
- Development of marketing
Marketing activities in the business world
- Planning marketing expense budgets to achieve sales effectiveness.
- The role of marketing in companies at this time.
- Analysis of marketing expenses to help determine the benefits.
- Efforts to increase the income
Marketing in global competition
- Anticipate changes in an increasingly diverse market
- The attitude of looking at the profitable opportunities.
- Responding to market segments.
Marketing management
- The role of leaders in companies.
- Management of cost control.
- The role of marketing within the company.
Marketing and Sales
- The difference between marketing and sales.
- Integration with sales marketing.
- The balance between marketing and sales .
Marketing and Business
- Ways to increase sales.
- Creating an attractive offer that can be trusted.
- Creating multiple income
KEY DATES AND OTHER INFORMATION
Abstract submission deadline : 30 June 2010
Successful authors notified : 24 July 2010
Deadline for draft manuscript : 27 August 2010
Deadline for final edited versions : 24 September 2010
*Oral Papers* – Papers presented orally will be published in the
proceedings Volume. Authors of papers presented orally are except to
provide full papers which are typically 5,000 words or 15 page of text,
tables and figures. Materials used during the oral presentation will not
be published unless they form part of the written paper.
*Posters – *Authors of poster (only) may choose extended abstract or
full paper format for publication in the proceeding Volume. Extended
abstracts are typically 1,000 word or 4 to 6 pages of text and figures.
The posters will also be published as .pdf files on the CD-ROM copy.
For further details, contact Technical Program Secretariat (e-mail:
bhi_trc@yahoo.com ; sofarudin@bhi,ac,id :
Sofar/M.Nashar).
*Registration Fee :* 1. Participant : Rp 1.000.000,-
* *2. Audience : Rp 1.500.000,-
ABSTRACT SUBMITTAL INSTRUCTIONS
Abstracts will be evaluated on technical merit, originality and interest
to the audience. After the paper is accepted, refinement and approvals
can be completed while preparing and editing the full manuscript.
Abstracts can be submitted to the following address:
*Marketing Seminar Committee - Call For Papers*
*Training and Research Center - Bogor Hotel Institute (TRC-BHI)*
With the address: Hotel Salak The Heritage Bogor
Jl. Ir. H. Juanda No.8 Bogor 16121
West Java Indonesia
Telephone: +62(0251)8350-333 Facsimile: +62(0251) 8350-777
E-mail: sofarudin@bhi.ac.id ;
bhi_trc@yahoo.com
* *
*Please complete the Marketing Seminar Call for Papers Technical Paper
abstract Form. *
For more information or to obtain the abstract form, email to
sofarudin@bhi.ac.id
bhi_trc@yahoo.com or call the number above.
*Included in the abstract from are:*
1) Title of Paper
2) Author Names, Affiliation, Addresses, Phone number, Fax, E-mail contact
3) Designate which Author will present the paper (presenter’s name)
4) Indicate preference for(a) oral, (b) Poster Presentation, (c) Either
5) Indicate if this paper was previously presented or published; if so,
when, where, and by whom?
6) The Abstract should encourage the committee to select your paper. It
should point out ways that the reader can use your conclusions. The
abstract should: (a) state the scope and principle objectives, (b)
method utilized, (c) summarized the result, (d) state the principal
conclusions, and (e) Keywords.
7) Note: Written paragraph style abstracts are optional, should be
maximum 300 words in length and should be able to stand alone as a short
version of the paper.
*TRC-BHI Marketing Seminar Abstract Selection Form Technical Paper
(Professional).***
Please complete and submit this form (can be used as a template for your
abstract). Abstract style of writing paragraphs are optional, must be
300 (maximum) words long and should be independently shortened version
of paper. Should not only be a description of paper or a list of topics
covered. This should encourage the committee to select your paper and
will demonstrate the ways that readers can use your conclusions. For
more information contact the TRC-BHI on +62(0251) 8350-333, Fax:
+62(0251) 8350-777, mobile : 081380773146 (Sofar).
Abstract Title
Authors
Name and Company or Affiliation
Presenter
Preferences for Presentation
a) Oral
b) Poster
c) Either
Primary Contact
Name
Address
Phone:
Email:
Mobile phone:
Previously Submitted or
Published
Author
Date
Forum Convention, etc
Abstract
Keywords
Conclusion
Result Summary
Methodology
Objectives
Other
